What Small Businesses Can Learn About Social Media From The Voice

It’s no secret that NBC’s The Voice has quickly launched this season as one of the most popular shows on television. But it’s real success isn’t in its viewership or TV ratings. Instead it’s the way that the program has managed to launch a whole series of social media connections, creating a “24/7 social media conversation.”

The Voice is not your traditionally scripted reality show following in the wake of shows like American Idol. It is a “highly engaging and social so-viewing experience.”

The show has managed to completely integrate social media into the competition’s mechanics. Not only can you follow all Twitter feeds of coaches like Christina Aguilera and Adam Lavine, they don’t disappoint their fans, by tweeting before, during, after the performances.

The contestants all have their own pages set up through the NBC portal, so fans can stay in contact through their blogs, photos, & Twitter feeds. And these Twitter feeds have indeed been active, with coach performances and contestants trending worldwide during the show. The program even has its own Social Media correspondent (Alison Haislip) who keeps viewers up to date on Twitter trending and encourages further interactivity between the show and viewers.

Viewers can vote online, and also by downloading performances from iTunes, so that many of the show’s songs have already made it to the top of music charts from countless downloads, and even better, provides those behind-the-scenes with specific and readily measured data and statistics.

So what can you take from The Voice’s success? The importance of seamless integration. We’ve been talking to lots of potential clients lately about their desires for social media development. Yes, social media is a powerful marketing tool, and it seems that many businesses feel left behind because they haven’t yet jumped on the bandwagon. Remember though, just creating a Twitter and Facebook account and assigning a single staff member to take charge, create content, and manage their social media isn’t going to cut it. We remind clients that social media development needs to be backed by the company’s entire infrastructure and mission. Think about how social media can be integrated into the business to reap its full benefits. Remember that content creation shouldn’t be left up to the intern, but should be a company-wide strategy.

Look at how The Voice successfully brings complete social engagement together with their product, incorporating total stakeholder involvement, customer empowerment, continual customer feedback integration, community engagement, and social engagement via the web. “Well done, NBC” is right on.

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Read more:

The Voice: How a TV Show Became a 24/7 Social Media Conversation (Mashable)

Social Media The Revolution: The Voice (JSonline)

NBC’s The Voice pulls out all the stops on Twitter (lostremote)

The Voice: On The Cutting Edge of Social Media Engagement (WebPronews)

Social engagement and NBC’s “The Voice” (FeatureSet)

What can we learn about social media marketing from the Voice on NBC? (Home Business Blogs)

And see more on The Voice for yourself at NBC’s site.

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(Posted previously at Alleyne Connect)

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